Rooted in sustainability and crafted with care, Rose Boreal is a B Corp certified sustainable athleisure brand based in Canada that prioritizes eco-conscious materials and ethical practices, ensuring that each piece reflects their dedication to preserving the environment.
Their Story
Rose Boreal underwent a top-to-bottom brand pivot and decided to change the company’s name from Rose Buddha to better reflect their heritage, their values, and their vision. With the name change came other fundamental changes to the nature of the brand.
Their Story
Rose Boreal underwent a top-to-bottom brand pivot and decided to change the company’s name from Rose Buddha to better reflect their heritage, their values, and their vision. With the name change came other fundamental changes to the nature of the brand.
Our Challenge
A women-led company manufacturing carbon-neutral clothing locally in Quebec, Rose Boreal’s goal is to reduce textile waste in landfills and diminish the market for “fast fashion,” while creating comfortable, beautiful, and durable clothes for all body types. Our challenge was to distill these lofty aspirations into a new brand identity, and lift their proudly local operations with a design system crafted for global scalability and vast community growth.
Our Challenge
A women-led company manufacturing carbon-neutral clothing locally in Quebec, Rose Boreal’s goal is to reduce textile waste in landfills and diminish the market for “fast fashion,” while creating comfortable, beautiful, and durable clothes for all body types. Our challenge was to distill these lofty aspirations into a new brand identity, and lift their proudly local operations with a design system crafted for global scalability and vast community growth.
The Impact of Togetherness
Crafting a minimal, vintage look and naturally-derived color palettes using Quebec’s seasonal variations, our “elevated simplicity” reflects Rose Boreal’s local identity and mirrors the low carbon-footprint of their supply chain. Wilderness landscapes are characters in this story as much as the clothing, so every site of interaction between consumer and brand now reinforces the spirit of eco-responsibility and circularity.
The Impact of Togetherness
Crafting a minimal, vintage look and naturally-derived color palettes using Quebec’s seasonal variations, our “elevated simplicity” reflects Rose Boreal’s local identity and mirrors the low carbon-footprint of their supply chain. Wilderness landscapes are characters in this story as much as the clothing, so every site of interaction between consumer and brand now reinforces the spirit of eco-responsibility and circularity.
